Australia's most trusted
source of pharma news
Thursday, 25 April 2024
Posted 7 December 2021 AM
Amid simmering discontent that PRIME's Best PR Campaign Award has been withheld for two years running - and the industry urged "to do better" - the committee has revealed it is now working to "redevelop" the category ahead of submissions for 2022.
Two PR industry veterans have publicly questioned the judging criteria for the award set by PRIME, while others within the industry have privately expressed the same concerns.
Please click the button to indicate that the printout of this article is for your personal use only and not for any type of redistribution.
Redistribution of the whole or part of Pharma in Focus by any means is a breach of copyright law.