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MSLs' Amazon-style future

Posted 7 April 2021 AM

Healthcare professionals want their virtual connections with MSLs to mirror the same slick digital experiences they have with Amazon and Netflix, according to a new report.

Now that the first flush of online engagement triggered by the pandemic has passed, the pharma industry is shaping a more permanent digital work structure for MSLs, to ensure they successfully capitalise on the change from primarily face-to-face connections, to digital.

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