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Major change looms for sales

Posted 15 February 2021

The pharma industry is on the brink of sweeping changes to its sales force - including downsizing, retraining and a shift in responsibilities - according to a new report on customer engagement.

A significant 70 per cent of those surveyed believed the level of face-to-face contact between sales reps and HCPs would not return to pre-Covid levels - ever, regardless of when restrictions cease.

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