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Earn trust like NZ pharma told

Posted 19 January 2021 AM

As the COVID-19 pandemic drags on, trust in the healthcare sector - which includes pharma - has dipped slightly but it still holds second place, outranked only by the technology industry, according to the newly released 2021 Edelman Trust Barometer.

While health slipped one point to 66 in the last year, it is closing ground on the technology sector which dropped from 75 to 68 points. Just two points now separate first and second place.

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