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AZ cancer campaign applauded

Posted 22 December 2020 PM

A moving video campaign by AstraZeneca titled #NewNormalSameCancer has been applauded across the pharma industry for its poignant message urging Australians to return to their doctor for cancer checks and screening after a plummet in diagnoses in 2020 due to the pandemic.

The video shows ordinary people carefully taking precautions against COVID-19 in a world that is the "new normal" but disturbingly, they don't realise they have cancer.

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