Pharma in Focus
Email Address Sign-Up

Australia's most trusted source of pharma news


AZ cancer campaign applauded

Posted 22 December 2020 PM

A moving video campaign by AstraZeneca titled #NewNormalSameCancer has been applauded across the pharma industry for its poignant message urging Australians to return to their doctor for cancer checks and screening after a plummet in diagnoses in 2020 due to the pandemic.

The video shows ordinary people carefully taking precautions against COVID-19 in a world that is the "new normal" but disturbingly, they don't realise they have cancer.

Looks like you've lost your access to Pharma in Focus. To restore access or update your subscription, click here

Top of the Hill
Biden and the MA agreement
'Global decisions' will influence ongoing negotiations
Special Report
PBAC March agenda
Every major and minor sub sorted by indication
Special Report
Aust Covid Vaccine Tracker
UPDATE: Distribution of two mRNA vaccines overseas