Pharma in Focus
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Australia's most trusted source of pharma news

About Pharma in Focus

Pharma in Focus is Australia's premier independent pharma industry news service.

We deliver up-to-date, in-depth news coverage, analysis and opinion straight to your desktop each working day of the week, covering the whole pharma sector, both prescription and non-prescription in Australia and New Zealand.

Who is Pharma in Focus for?

  • People in all pharmacos, including:
    • Marketing
    • Sales
    • Medical
    • Regulatory affairs
    • Communications and media
    • Strategy and planning
    • C level executives
  • People in businesses that serve pharma, including:
    • Public relations agencies
    • Advertising agencies
    • Market researchers
    • Medical media
    • Financial analysts
    • Lawyers
    • CROs
  • People in organisations that relate to pharma, including:
    • Government departments
    • Non-government organisations
    • Research institutes
    • Biotech ventures
    • Industry bodies

How will I benefit from Pharma in Focus?

  • Pharma in Focus will:
    • Save you time
    • Save you effort
    • Keep you in front
    • Put you in control

How does Pharma in Focus deliver these benefits?

Pharma in Focus is your one stop shop for pharma industry intelligence.

  • We cover:
    • Government and the Bureaucracy
    • Regulatory and Legal Affairs
    • GP, Specialist & Pharmacist Activities
    • Marketing, Media & Corporate Affairs
    • Employment
    • Industry & Research (including Biotech)
  • We talk to, quote, publish and keep tabs on:
    • Heavyweight regulators
    • Industry leaders
    • Top bureaucrats
    • Marketing gurus
    • Conference speakers
    • Leading researchers
    • Government ministers
    • Recruitment experts
  • We deliver:
    • News
    • Analysis
    • Comment
    • Every working day
    • PLUS breaking news updates

How do I get Pharma in Focus?

Just sign up and we'll email Pharma in Focus to your desktop every working day

To subscribe now, click here

 

Who's behind Pharma in Focus ?

Pharma in Focus is published by Lush Media, Australia's premier online, business to business publisher for the pharmaceutical and medical technology sectors.

Along with it's companion business units, Pharma in Focus Jobs and Pharma in Focus Research Insights, Pharma in Focus is produced by a dedicated team of researchers, writers and editors with specialist pharma industry expertise who track the news daily, conduct in-depth research on key issues and keep tabs on a vast range of active industry, regulatory and economic contacts.

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Approvals Action
Gilead's Viread replacement registered
Gilead has won registration for chronic hepatitis B treatment Vemlidy, its replacement drug for Viread in that indication, which will soon be facing generic competition.
Pipeline Monitor
Celgene scores with old and new drugs
Celgene's Revlimid has won an additional indication in the US while the company's potential blockbuster, ozanimod, has enjoyed success in a head-to- had trial against Biogen's Avonex.
Debating Point
Expert games not very convincing
Both sides in the battle over the future of biosimilar prescribing in Australia have been rolling out their foreign experts but it's hard to see how fly-in, fly-out expertise can influence a government facing multiple budget management problems at home.