Pharma in Focus - knowledge is power

6 - 12 Sep 2010

Drug Tracker: CE rejection rate problematic for pricing
The latest Drug Tracker analysis of PBAC outcomes shows that an increasing rejection rate for major cost-effectiveness submissions may have potential to affect return on investment for new drugs and indications

Roche reacts to changing pharma environment
Roche has wasted no time in reacting to a series of delays and disappointments that have affected its business over recent months and to changing pressures in the world of drug funding

About Pharma in Focus

Pharma in Focus is Australia 's only independent pharma industry news service.

We deliver up-to-date, in-depth news, analysis and opinion straight to your desktop 48 times a year, covering the whole pharma sector, both prescription and non-prescription in Australia and New Zealand.

Who is Pharma in Focus for?

People in all pharmacos, including:
- Marketing
- Sales
- Medical
- Regulatory affairs
- Communications and media
- Strategy and planning
- C level executives

People in businesses that serve pharma, including:
- Public relations agencies
- Advertising agencies
- Market researchers
- Medical media
- Financial analysts
- Lawyers
- CROs

People in organisations that relate to pharma, including:
- Government departments
- Non-government organisations
- Research institutes
- Biotech ventures
- Industry bodies

How will I benefit from Pharma in Focus?

Pharma in Focus will:

Save you time
Save you effort
Keep you in front
Put you in control

How does Pharma in Focus deliver these benefits?

Pharma in Focus is your one stop shop for pharma industry intelligence.

We cover:
- Government and the Bureaucracy
- Regulatory and Legal Affairs
- GP, Specialist & Pharmacist Activities
- Marketing, Media & Corporate Affairs
- Employment
- Industry & Research (including Biotech)

We talk to, quote, publish and keep tabs on:
- Heavyweight regulators
- Industry leaders
- Top bureaucrats
- Marketing gurus
- Conference speakers
- Leading researchers
- Government ministers
- Recruitment experts

We deliver:
- News
- Analysis
- Comment
- 48 times a year
- PLUS breaking news updates

How do I get Pharma in Focus?

We email Pharma in Focus straight to your desktop every week (48 times a year).

You can choose the News Alert only service (free subscription) or the News Alert with Full Text (paid subscription).

The News Alert only service delivers:

News headlines
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Update on industry staff movements
Job listings
Commercial services directory

The News Alert with Full Text delivers all the above plus:

Full length news stories
Breaking news updates
In-depth analysis of industry issues
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Advisory features written by recognised industry experts
Full archive search facility covering hundreds of Pharma in Focus articles
Email to a colleague for individual articles

Full Text FREE Trial – to trial our Full Text service free for two issues, click here

Who's behind Pharma in Focus ?

Pharma in Focus is published by Lush Media and edited by Nick Lush, former editor of Medical Observer, voted Australia's top business to business publication in 2002.

Nick has been in journalism for over 20 years. He possesses specialised expertise in health, research, finance and political reporting and editing.

He has an extensive knowledge of the pharmaceutical industry in Australia and its relationships with government and the private sector.

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